References on the Subject of "Foreign Branding"
a.k.a. "Country-of-Origin [COO] and Product Attribute Evaluation."

Bibliography for LING 057

  1. Aaker, David. 1993. Brand Equity and Advertising. Hillsdale: Lawrence Erlbaum Associates, Publishers.

  2. Ahmed, Sadrudin A. d'Astous, Alain. Lemire, Simon `Country-of-origin effects in the U.S. and Canada: Implications for the marketing of products made in Mexico.' Journal of International Consumer Marketing. 10(1,2): 73-92. 1997.

  3. Batra, Rajeev and Olli Ahtola. "Measuring the Hedonic and Utilitarian Sources of "Consumer Attitudes." Marketing Letters. Vol. 2, 1990, p. 159-170.

  4. Bilkey, Warren J. and Erik Nes. 1982. ''Country-of Origin Effects on Product Evaluations." Journal of International Business Studies 13:89- 99.

  5. Bleustein-Blanchet, Marcel. The Rage to Persuade: Memoirs of a French Advertising Man. Chelsea House: New York, 1982.

  6. Brodowsky, Glen H. "The effects of country of design and country of assembly on evaluative beliefs about automobiles and attitudes toward buying them: A comparison between low and high ethnocentric consumers." Journal of International Consumer Marketing. 10(3): 85-113. 1998.

  7. Charmasson, Henri. (1988), The Name is the Game. Homewood, IL: Dow Jones-Irwin.

  8. Laurette Dubé, Amitava Chattopadhyay, and Anick Letarte (November 1996) ''Should advertising appeals match the basis of consumers attitudes?" Journal of Advertising Research. Pg. 82,

  9. Dzever, Sam. Quester, Pascale "Country-of-origin effects on purchasing agents' product perceptions: An Australian perspective." Industrial Marketing Management. 28(2): 165-175. 1999 Mar.

  10. Erikson, Gary M., Johny K. Johansson, and Paul Chao. "Image Variables in MultiAttribute Product Evaluations- Country-of-Origin Effects." Journal of Consumer Research. Vol. 11, Sept. 1984, p. 694-699.

  11. Ferner, Anthony "Country of origin effects and HRM in multinational companies." Human Resource Management Journal. 7(1): 19-37. 1997.

  12. Gobe, Marc et al. Emotional Branding: The New Paradigm for Connecting Brands to People. Allsworth Press, 2001.

  13. Han, C. Min. "Country Image- Halo or Summary Construct." Journal of Marketing Research. Volume 26, May 1989. p. 222-229.

  14. Hartman, Harvey. Reflections on a Cultural Brand: Connecting with Lifestyles. The Hartman Group, 2003.

  15. Hastak, M. and Sung-Tai Hong, 1991. ''Country-of-Origin Effects on Product Quality Judgments: An Informational Integration. Psychology and Marketing 8:129-143

  16. Hong, Sung-Tai and Robert S. Wyer Jr. "Effects of Country-of-Origin and Product Attribute Evaluation: An Information Processing Perspective." Journal of Consumer Research. Vol. 16. Sept. 1989, p. 175-188.

  17. Hulland, John. Todino, Honorio S Jr. Lecraw, Donald J. "Country-of- origin effects on sellers' price premiums in competitive Philippine markets." Journal of International Marketing. 4(1): 57-79. 1996.

  18. Hulland, John S "The effects of country-of-brand and brand name on product evaluation and consideration: A cross-country comparison." Journal of International Consumer Marketing. 11(1): 23-40. 1999.

  19. Iyer, Gopalkrishnan R. Kalita, Jukti K "The impact of country-of-origin and country-of-manufacture clues on consumer perceptions of quality and value." Journal of Global Marketing. 11(1): 7-28. 1997.

  20. Jaffé, Eugene D and Israel D. Nebenzahl (2001), National Image and Competitive Advantage: The Theory and Practice of Country-Of-Origin Effects. Copenhagen: Copenhagen Business School Press.

  21. Johansson, Jenny K., Susan P. Douglas, and Ikujiro Nonaka "Assessing the Impact of Country of Origin on Product Evaluations- A New Methodological Perspective." Journal of Marketing Research. Vol. 22, Nov. 1985, p. 388-396.

  22. Lears, Jackson. 1994. Fables of Abundance: A Cultural History of Advertising in America. New York: BasicBooks.

  23. LeClerc, France, Bernd H. Schmitt, and Laurette Dubé. "Foreign Branding and Its Effect on Product Perceptions and Attitudes." Journal of Marketing Research. Volume 31, May 1994, p. 263- 270.

  24. LeClerc, France, Bernd H. Schmitt, and Laurette Dubé. "Brand name a la française? Oui, but for the right product." Advances in Consumer Research. Volume 16, 1989. p. 253-257.

  25. Levine, J. "Brands With Feeling." Forbes. Dec. 16, 1996. p. 292-294.

  26. Li, Zhan G. Dant, Rajiv P. "Dimensions of product quality and country- of-origin effects research." Journal of International Consumer Marketing. 10(1,2): 93-114. 1997.

  27. Myers, Greg. Words in Ads. Edward Arnold, London. 1994.

  28. Peabody, Dean. National Characteristics. Cambridge.

  29. Peiss, Kathy Lee. 1998. Hope in a Jar: The Making of America's Beauty Culture. New York: Metropolitan Books.

  30. Renforth, William and Raveed, Sion (198) ''Consumer information cues in television advertising: A cross country analysis." Journal of the Academy of Marketing Science, 216-225.

  31. Roche, William K. Geary, John. "Multinational companies in Ireland: Adapting to or diverging from national industrial relations practices and traditions?" Ibar. 17: 14-31. 1996. Cambridge University Press. 1985.

  32. Siu, Wai-sum. Chan, Carmen Hau-Ming "Country-of-origin effects on product evaluations: The case of Chinese consumers in Hong Kong." Journal of International Marketing & Marketing Research. 22(3): 115-122. 1997 Oct.

  33. Supphellen, Magne, Terri L. Rittenburg. "Consumer Ethnocentrism When Foreign Products Are Better," Psychology & Marketing. 18(9): 907-927. 2001.

  34. Thody, Philip. Le Franglais. London- Athlone Press. 1995.

  35. Thakor, Mrugank. Pacheco, Barney G. "Foreign branding and its effects on product perceptions and attitudes: A replication and extension in a multicultural setting." Journal of Marketing Theory & Practice. 5(1): 15-30. 1997 Winter.

  36. Twitchell, James B. Adcult USA: the triumph of advertising in American culture New York : Columbia University Press, 1996.

  37. Wheeler, Alina. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. Wiley, 2003.
    last modified 10/03/05