From the NYTimes, June 6, 2004

Taking Jokes in Stride, Italian Soccer Star Can Laugh

By ELISABETTA POVOLEDO

ROME, June 2 — Francesco Totti, the A.S. Roma forward now training with Italy's national team in preparation for soccer's European Championships, calls a travel agency to ask how long it takes to fly from Milan to Rome. "Just a second," the agent responds. "Thanks a lot," Totti says and hangs up.

Totti goes into a courtroom. When the judge asks him for his defense, he promptly reels off his teammates' names, "Pelizzoli, Panucci, Chivu, Candela, Mancini." Then there's the one about Totti's not wanting to go out for dinner because he is reading the New Testament and wants to find out how the passion of Christ turns out.

If the United States has its dumb blondes, Italy now has Francesco Totti to poke fun at. From the moment the 27-year-old Totti opened his mouth and began speaking in colorful Roman dialect, he quickly substituted for the Carabinieri, Italy's military police, as the butt of national humor.

But Totti is getting the last laugh. A year ago, prompted by friends and family, he collected the jokes circulating at his expense and published them in a book that became an instant, and surprising, best seller, with more than a million copies sold.

Joke: When Totti is asked whether his book has sold a million copies, he replies: "That's not possible. I only wrote one."

A second book, "The New Jokes About Totti, Collected by Me," was published May 11 with a first run of 480,000 copies. Two weeks after its release, it was No. 3 on the best-seller list of the Turin daily La Stampa.

If Totti did not technically write the book, he did not keep the proceeds either; he is splitting them equally between a project for senior citizens sponsored by the city of Rome and a Unicef project in Congo to help street children.

"It was an enormous gift for us," said Rossella Del Conte of Unicef Italia, which netted about $305,000 from the sales and a lot of publicity. Totti was a Unicef good-will ambassador before he made the donation. The jokes play on a supposed dimwittedness that stems from Totti's strong Roman accent.

"He speaks Roman, so he makes some grammatical errors every once in a while; it was easy to criticize him," Vito Scala, Totti's trainer and closest friend, said. "But initially he found a lot of the jokes offensive."

Gabriella Ungarelli, the editor of Varia, the division of the Mondadori publishing house that put out the book, agreed. "He wasn't very happy that these jokes were going around on his behalf," Ungarelli said. "He didn't think it made him look good. But he turned it around and made it his own, and that has made him very simpatico with the public."

Totti's ability to laugh at himself has made his popularity skyrocket. "He's poking fun at the dumb stereotype," Del Conte said. "It's really changed his image; people look at him differently." About 80 percent of the books' jokes were found on the Internet, and the rest were picked up at soccer stadiums during games.

"All you had to do is go to the Curva Sud and you'd hear jokes," said Ungarelli, referring to the southern section of the Rome stadium where Roma fans cluster. Because the books had to have a broad appeal, especially with children, only G-rated jokes were included.

In an interview last month with Venerdi, the weekly magazine of the Rome newspaper La Repubblica, Totti even confessed to having a favorite joke. There's a front-page headline: "Totti's library burned to the ground; it had two books." Totti is desperate: "I hadn't finished coloring in the second one." He tells that joke with an aw-shucks delivery in a videocassette that came out this month with the Milan sports daily La Gazzetta dello Sport. The video, which sells for about $8.50, alternates some of his more spectacular goals with Totti and his friends from the sporting world telling Totti jokes. The video is now in its third edition.

Attempts to speak to Totti, who is the captain of Roma, were unsuccessful. He and the rest of the national team have been at their training site in Coverciano, near Florence, cut off from reporters except for a nightly news conference.

Even Totti's wife-to-be, Ilary Blasi, 23, is allowed to visit him only according to a strict schedule. He has said that they plan to marry after the European Championships in Portugal, which begin June 12.

Joke: Blasi asks Totti, "Honey, do you love me, huh, do you love me, huh, do you love me?" He answers. "Hey, slow down, one question at a time."

Totti is now trying to spin his popularity into a television career. He has made a Pepsi commercial (in which he again pokes fun at himself) with the film director Gabriele Muccino.

The one thing Roma fans are not laughing about is the speculation that Totti may be sold to Real Madrid this year to offset the team's dire financial straits. "I hope that never happens," said Paolo Altomonte, a retired Carabinieri officer and a Roma fan, who likened Totti to the idols of the ancient past. "It would be as if they brought the Colosseum to Madrid."