Lauder Beyond Paradise for Men

From one of the Lauder advertising sites: Q: How would you describe the man who would wear Lauder Beyond Paradise Men?

A: He is a man who wants an adventure--whether it's physical, mental or emotional. He thrives on the fantasy of exploration and discovery, and the sensuality of a fabulous companion.

Another question might be: who do the Lauder people think they're targeting this ad to? Will men buy this product after looking at this image, or is it targeted at women? The "Sensuality of a fabulous companion" is a little ambiguous...