In comparison to the e-government site, there exists Korea.net. This site is the official government site for Korea. It is colorful and attractive. The information is clearly presented and neatly organized into sections. It offers an array of links for a surfer to start clicking but does not feel crowded. It extensively presents relevant information a quick search would require like weather, stocks, telephone directories, and newspapers. Also it noticeably outlines the seven sections in which the site is subcategorized. After a simple scan one is quickly familiarized with its layout. But beyond the basic data, current events, and government links, my attention is drawn to the “other links.” (figure K)

An analysis of its composition would suggest a very purposeful selection and inclusion of these ‘other’ links. It is in my opinion that these links are offered as further enticement into the Korean experience, namely to draw in foreigners. And which foreigner would be the most lucrative to attract? A foreign investor of course. The government and agencies in charge of this site hope to use it as a marketing ploy to draw in foreign investors in hopes of boosting their economy. It can be seen through the scopes of these other links section. Three deal with culture, such as the national museum and convention/exhibition mall likely to attract the economy enhancing influx of tourism. Four other links focus on trade and commerce, such as the link to ‘Invest Korea.’ The other two compliment this foreign allure theory. They are the links to a ‘tour Korea’ site and the international airport homepage, obvious examples of directing attention to foreign audiences. After all, Korea.net does claim to be “the gateway to Korea.”